Online Marketing Case Study: Paddle Diva

by Melissa Cahill on May 21, 2015 7:06 pm

Online Marketing Case Study: Paddle Diva

Categories: Case Studies, Local SEO, Search Engine Optimization · Tags: , , ,

Part 1: Spring/Summer 2011 Background In Summer 2009, Gina Bradley launched her Stand Up Paddleboard business, Paddle Diva.  Her timing was perfect — the sport was just starting to take off in a big way. Based in East Hampton, New York, Paddle Diva was among a handful of local businesses offering SUP lessons throughout the beach resort towns of Eastern Long Island. Bradley saw a niche amidst the competition: she would target women, marketing the health and wellness benefits of the sport as well as its recreational appeal. Bradley’s first two years in business were successful enough for her to invest in a professionally designed website.  Her website launched just as peak paddling season...




SEO Spring Cleaning

by Panoptic Marketing Team on Apr 27, 2015 4:10 pm

SEO Spring Cleaning

Categories: Search Engine Optimization · Tags: , ,

Spring is here! While many of us associate the season with shedding our heavy winter jackets and window washing, we online marketers have our own type of spring cleaning to tackle. Because SEO is an ongoing project, not a one-time thing, you’ll want to take a look at your web stats at least quarterly and make adjustments where necessary. Here are a few SEO Spring Clean-Up Tips: Take a look at your Google Analytics and Webmaster Tools Taking an in-depth look at both your Google Analytics and Webmaster tools can provide you with invaluable information about how your website is performing, and what adjustments you can make to help it perform better. Your Webmaster Tools can tell you a lot...




Local SEO for Small Business

by Panoptic Marketing Team on Mar 25, 2015 10:48 am

Local SEO for Small Business

Categories: Inbound Marketing, Local SEO · Tags:

If your business serves a particular town or city and its surrounding areas, then Local SEO – that is, making sure your website is optimized locally – is a critical component of your online marketing. There are many factors that contribute to your local search rankings but local SEO starts, unsurprisingly, with your company website. From choosing a domain name that indicates your geographic location (like philspizzanyc.com) to adding your location in page titles, to including your business name, address and phone number in the website’s footer – all of these contribute to boost your rankings in local search results. The next step to success in Local SEO can be summarized in two words:...




SEO and Online Marketing for the Small Business (Part 2)

by Panoptic Marketing Team on Mar 11, 2015 9:00 am

SEO and Online Marketing for the Small Business (Part 2)

Categories: B2B, Blogging & Content Marketing, Inbound Marketing, Local SEO, Search Engine Optimization, Social Media Marketing

Panoptic is a New York City-based small business; most of our clients are small businesses, too! Website Review After having defined a client’s brand and objectives, and carefully studied the competitive environment, Panoptic generally moves on to the next step in crafting an online marketing plan: the website review. It goes without saying that a company website should be clean, clear and user friendly, but it also needs to contain the useful, informative and engaging content that the business’ potential customers are searching for. What information should a small business website contain? Whatever the company does should be clearly stated and explained, as well as the services offered,...




SEO and Online Marketing for the Small Business (Part 1)

by Panoptic Marketing Team on Mar 4, 2015 4:05 pm

SEO and Online Marketing for the Small Business (Part 1)

Categories: B2B, Inbound Marketing, Search Engine Optimization · Tags: ,

Panoptic is a New York City-based small business; most of our clients are small businesses, too. Small businesses need to understand how to leverage SEO and online marketing more than larger companies, because they don’t have the resources to spend on traditional media channels. Print media and television are costly undertakings! But for online marketing to be successful, a clear and long-term strategy needs to be defined – this is where many small businesses fall short and why so many of them end up on Panoptic’s doorstep. While onsite SEO is fundamental for every website regardless of the size of the company, it’s only the first step on the road to establishing the kind of visibility...