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Don’t Replace Email Campaigns with Social Media Marketing: You Need Both!

by Melissa Cahill on Apr 16, 2014 10:00 am

Don’t Replace Email Campaigns with Social Media Marketing: You Need Both!

Categories: Email Marketing, Inbound Marketing, Social Media Marketing · Tags: , ,

As advocates of social media marketing for small to medium business, we’re always pleased to see business owners who throw themselves whole-heartedly into feeding their Facebook, Twitter and Pinterest pages with interesting updates and content that excites their fans and followers. Unfortunately, many of these same folks neglect their email marketing campaigns, thinking that a strong social presence is enough to take the place of a monthly newsletter. When it comes to building serious business relationships with partners and clients, you might want to consider making email campaigns your priority. Think about it this way: wouldn’t you rather use a single channel to talk to all your...




How to Overcome Blogging Difficulties: Part 2

by Panoptic Marketing Team on Apr 9, 2014 10:00 am

How to Overcome Blogging Difficulties: Part 2

Categories: Blogging & Content Marketing, Inbound Marketing · Tags:

In our previous article we addressed making the time for blogging. No one said that blogging would be easy. It takes time and commitment to come up with ideas and then turn them into posts.  But while it can be challenging to come up with fresh content to publish on a blog each week, you must keep in mind that continuing to do so will bring benefits.  In Part 1, we started discussing how to make time for blogging and where to find inspiration. Below, you’ll find more advice for keeping your content focused and interesting. Blogging Difficulty #2 - Keeping your blog posts focused Writing consistently focused, informative articles is challenging! Keep in mind that the blog’s main...




How to Overcome Blogging Difficulties: Part 1

by Panoptic Marketing Team on Apr 2, 2014 3:17 pm

How to Overcome Blogging Difficulties: Part 1

Categories: Blogging & Content Marketing, Inbound Marketing · Tags: ,

You probably already know that you need a blog if you hope to get more traffic to your business website. The problem is coming up with content on a regular basis — that’s way more difficult than you expected! Don’t give up just yet. Below are some of the most common blogging difficulties and tips on how you can overcome them. Blogging Difficulty #1 – Too little time and too few ideas Most of us are not natural born writers. Even simple 300 word blog posts can become time consuming when you’re worrying about perfecting the language, incorporating keywords, optimizing images, and so on. And even before those worries come the challenge of finding something to...




What You Can Expect to Pay for SEO Services

by Melissa Cahill on Jan 28, 2014 11:48 am

What You Can Expect to Pay for SEO Services

Categories: B2B, Inbound Marketing, Search Engine Optimization · Tags: ,

Because it comes up so often, I thought I’d share a couple of thoughts and links around the topic of SEO pricing. Perhaps the first thing any prospective client wants to know is: how much does SEO cost? Sigh.  Such a difficult question to answer — and prospects hate to hear, “it depends.” Luckily, several other authors have already covered the topic. JaysonDeMers, in his article from late last year on Search Engine Watch (How Much Should You Spend on SEO Services?), walks the reader through a very comprehensive list of things they need to consider before determining what to spend for SEO.  His advice is dead-on, and a lot of it is the same spiel I give a part of my...




Online Marketing for Small Business: Three Things to Focus on in 2014

by Panoptic Marketing Team on Jan 22, 2014 8:49 am

Online Marketing for Small Business: Three Things to Focus on in 2014

Categories: Email Marketing, Search Engine Optimization, Social Media Marketing · Tags: , ,

Happy New Year, fellow small business owners! What resolutions have you made for yourself and what goals have you set for your company for this upcoming year? At Panoptic Online Marketing, we’re committing ourselves to doing a better job of blogging (heh). Especially since consistent, twice weekly, posting to a company blog is something we regularly recommend to (and in many cases, do on behalf of) our clients. It’s hard to maintain an active online presence – as a small shop, we know EXACTLY what you’re facing with respect to your own small business marketing. If you’ve never ventured into the world of internet marketing and don’t know where to begin, then the prospect of getting your...