Linkedin Showcase Pages – Should You Have One?

by Redge Estebat on Jul 17, 2014 2:34 pm

Linkedin Showcase Pages – Should You Have One?

Categories: B2B, Social Media Marketing, Uncategorized · Tags:

LinkedIn Showcase Pages have been around since late 2013, but even after LinkedIn announced the removal of the Product and Services section from Company Pages back in April, many companies are still unsure about creating one for their business.  If you’re still unsure about creating a LinkedIn Showcase Page, then this article might help you. What is a Linkedin Showcase Page? The Showcase Page is a sub-page or niche page of your LinkedIn Company Page, designed to highlight a brand, business unit, or initiative.   It allows you to create a page that targets audiences who are only interested in a specific aspect of your business.  This could be a flagship product or service; a branch or...




Using Schema Markup for Better SEO

by Melissa Cahill on Jun 18, 2014 7:42 am

Using Schema Markup for Better SEO

Categories: Search Engine Optimization

Schema markup is a way of tagging data to make it easier for search engines to understand the information on your web pages, which in turn allows the search engines to serve more relevant results to searchers (searchers = your customers). Markup languages (or more properly, markup formats) like HTML, all work the same way in that you tag portions of the content on a page to define exactly what it is and how it should be treated. In the case of HTML, the markup tags tells the browser how to display the content, (for example, H1 tags are meant for top-level headings and are usually displayed with large font). But while HTML can tell the browser how to display the content within the H1 tag,...




Changes to Google Search Demand Creating Content for People, Not Bots

by Adriana Tonelli on Jun 4, 2014 8:00 am

Changes to Google Search Demand Creating Content for People, Not Bots

Categories: Blogging & Content Marketing, Search Engine Optimization · Tags: , ,

Have you noticed lately that when you Google something like “that film where a guy solves a mystery from his wheelchair” you automatically get back search results that answer your question, even if your query didn’t include specific details or keywords?  That’s because Google has been busy implementing something that many SEO practitioners have been talking about for quite some time: predicting user intent. The newest Google algorithm, Hummingbird, was the first incarnation of this feature. Without delving into a long, detailed  description of Hummingbird, we can sum up the changes by saying that Google can now answer questions and predict user intent by becoming better at semantic search....




Parallax Scrolling is All the Rage, But How Does it Impact Your Site’s SEO?

by Melissa Cahill on May 28, 2014 8:45 am

Parallax Scrolling is All the Rage, But How Does it Impact Your Site’s SEO?

Categories: Search Engine Optimization

Last year, it was homepage “sliders” (even we are guilty of using those). This year, the must-have design feature for the small business website is “parallax scrolling.” Parallax scrolling is a technique that causes the background image to scroll at a different rate from the rest of the page, creating an illusion of depth. This idea originated in the gaming industry, where this visual effect have endless applications in online storytelling. But using a parallax scroll on a business website will definitely impact SEO, if you don’t think it through. Parallax (we also here them referred to as “infinite scroll”) websites tend to incorporate very little text on what is essentially a single web...




App vs. Mobile Website

by Panoptic Marketing Team on May 7, 2014 9:40 am

App vs. Mobile Website

Categories: B2B, Inbound Marketing, Mobile Marketing · Tags:

App vs. Mobile Website — one of the most frequently asked questions we receive from clients.  More than a few have asked us whether or not they should invest in building an app for their business. More often than not a mobile website is sufficient to fulfill a client’s needs, but that doesn’t mean that an app should never be considered, or can’t be useful. It all depends on what your business is about, and what you are trying to achieve. Mobile apps have the advantage of allowing you to reach your customers at any given time. The best apps provide innovative and added value for users by tapping into their mobile devices’ functionalities.  Vivino Wine Scanner, for example, uses the...