Local SEO for Small Business

by Panoptic Marketing Team on Mar 25, 2015 10:48 am

Local SEO for Small Business

Categories: Inbound Marketing, Local SEO · Tags:

If your business serves a particular town or city and its surrounding areas, then Local SEO – that is, making sure your website is optimized locally – is a critical component of your online marketing. There are many factors that contribute to your local search rankings but local SEO starts, unsurprisingly, with your company website. From choosing a domain name that indicates your geographic location (like philspizzanyc.com) to adding your location in page titles, to including your business name, address and phone number in the website’s footer – all of these contribute to boost your rankings in local search results. The next step to success in Local SEO can be summarized in two words:...




SEO and Online Marketing for the Small Business (Part 2)

by Panoptic Marketing Team on Mar 11, 2015 9:00 am

SEO and Online Marketing for the Small Business (Part 2)

Categories: B2B, Blogging & Content Marketing, Inbound Marketing, Local SEO, Search Engine Optimization, Social Media Marketing

Panoptic is a New York City-based small business; most of our clients are small businesses, too! Website Review After having defined a client’s brand and objectives, and carefully studied the competitive environment, Panoptic generally moves on to the next step in crafting an online marketing plan: the website review. It goes without saying that a company website should be clean, clear and user friendly, but it also needs to contain the useful, informative and engaging content that the business’ potential customers are searching for. What information should a small business website contain? Whatever the company does should be clearly stated and explained, as well as the services offered,...




SEO and Online Marketing for the Small Business (Part 1)

by Panoptic Marketing Team on Mar 4, 2015 4:05 pm

SEO and Online Marketing for the Small Business (Part 1)

Categories: B2B, Inbound Marketing, Search Engine Optimization · Tags: ,

Panoptic is a New York City-based small business; most of our clients are small businesses, too. Small businesses need to understand how to leverage SEO and online marketing more than larger companies, because they don’t have the resources to spend on traditional media channels. Print media and television are costly undertakings! But for online marketing to be successful, a clear and long-term strategy needs to be defined – this is where many small businesses fall short and why so many of them end up on Panoptic’s doorstep. While onsite SEO is fundamental for every website regardless of the size of the company, it’s only the first step on the road to establishing the kind of visibility...




Social Media Listening

by Adriana Tonelli on Feb 23, 2015 2:53 pm

Social Media Listening

Categories: Social Media Marketing · Tags: ,

You may have heard the phrase social media listening, and wondered: What is social media listening? The answer is fairly intuitive; social media listening is the process of discovering what is being said about a business, individual, product or brand on the Internet. This is particularly important when you want to engage and respond to those comments. But the phrase actually tells you what you need to know — it’s really more about listening. Understanding what people are saying about your company or your product is the key to unlocking more useful information you might imagine. Everything from your business’s marketing to customer service to product development stands to benefit from...




While You Were Away

by Adriana Tonelli on Jan 16, 2015 4:35 pm

While You Were Away

Categories: Mobile Marketing, Social Media Marketing · Tags:

Twitter is in the midst of implementing its while you were away feature which gives Twitter users a summary of Tweets since the last time they checked in. This feature works along the lines of Facebook’s algorithm, which summarizes the most popular posts in your news feed, and has drawn criticism from long-time Twitter users, who argue that the reason Twitter is so great is that it’s not like Facebook (embed tweet). Twitter users have complete control over their own timelines, which is one of the main reasons everyone loves the platform. We are on @twitter for a reason, simply because it’s not Facebook. Don’t change the timeline chronology. #whileyouwereaway #BeDifferent —...