Web Designer vs. Web Developer: What’s the Difference?

by Panoptic Marketing Team on Aug 21, 2014 9:02 am

Web Designer vs. Web Developer: What’s the Difference?

Categories: Search Engine Optimization

Whenever we take on a new client for a website project, one of the very first issues we tackle is the question of design. Many clients use the terms “web designer” and “web developer” interchangeably, not really understanding that there is a big difference in skills associated with each of these jobs.   A web designer concerns her/himself with the front-facing parts of your website: how does it look to your customers? A designer is a creative type who works with you to distill your company’s message or brand identity, translates that into a visual concept, and then uses tools (like Adobe’s Creative Suite) to bring the idea to life in the form of an attractive and graphically appealing...




WordPress Themes: Which is Best for Your Website?

by Panoptic Marketing Team on Aug 14, 2014 10:43 am

WordPress Themes: Which is Best for Your Website?

Categories: Search Engine Optimization · Tags:

Whenever we talk to a new client about building or upgrading their website, the first thing we need to tackle is selecting the right WordPress theme. (A “theme” is the WordPress term for the set of page templates and style sheets that define the look and feel of your site.) Using a predesigned theme can save thousands on designer fees, and with the range of themes available (either free or premium paid themes) it’s almost a no-brainer for a small company on a limited budget to use one. A good WordPress theme will not only look great but can also be valuable for SEO, as the design and structure of your website will impact its performance in search results. Regardless of whether you go with...




Social Media Cover Photos 101

by Redge Estebat on Aug 7, 2014 11:34 am

Social Media Cover Photos 101

Categories: Social Media Marketing

2014 is the year of visual content and businesses who have invested in it are seeing big results in traffic and engagement – even an increase in sales. Social networking sites recognize the power of visual sharing and have been making frequent updates to their image sizes, dimensions and format for a better visual experience. Even if you are not actively sharing visual content on your social media channels, one area of your social page will always be very visual and should not be taken for granted – your cover/header photo. Many businesses use a single image as cover page for all their networking sites. While there is nothing wrong with this, the difference in image requirements (sizes and...




Linkedin Showcase Pages – Should You Have One?

by Redge Estebat on Jul 17, 2014 2:34 pm

Linkedin Showcase Pages – Should You Have One?

Categories: B2B, Social Media Marketing, Uncategorized · Tags:

LinkedIn Showcase Pages have been around since late 2013, but even after LinkedIn announced the removal of the Product and Services section from Company Pages back in April, many companies are still unsure about creating one for their business.  If you’re still unsure about creating a LinkedIn Showcase Page, then this article might help you. What is a Linkedin Showcase Page? The Showcase Page is a sub-page or niche page of your LinkedIn Company Page, designed to highlight a brand, business unit, or initiative.   It allows you to create a page that targets audiences who are only interested in a specific aspect of your business.  This could be a flagship product or service; a branch or...




Using Schema Markup for Better SEO

by Melissa Cahill on Jun 18, 2014 7:42 am

Using Schema Markup for Better SEO

Categories: Search Engine Optimization

Schema markup is a way of tagging data to make it easier for search engines to understand the information on your web pages, which in turn allows the search engines to serve more relevant results to searchers (searchers = your customers). Markup languages (or more properly, markup formats) like HTML, all work the same way in that you tag portions of the content on a page to define exactly what it is and how it should be treated. In the case of HTML, the markup tags tells the browser how to display the content, (for example, H1 tags are meant for top-level headings and are usually displayed with large font). But while HTML can tell the browser how to display the content within the H1 tag,...