Social Etiquette for Business Newbies

by Melissa Cahill on Sep 25, 2014 6:39 pm

Social Etiquette for Business Newbies

Categories: Social Media Marketing · Tags:

One of the things we typically see SMBs needing help with is navigating the dos and don’ts of social media for business. Almost without exception, our prospective clients have already dipped a toe into the social networks by the time they approach us. Not all clients are as proficient with the technical aspect of using social media – some may be daunted by a constantly changing Facebook interface, or confused by hashtags on Twitter and Instagram. Others have no problem tackling the mechanics, but may actually be driving people away from their brand by limiting their posts to self-promotional content. Once a prospect becomes a client and we start to work with them on their social media...




Case Study: Apparel Network

by Adriana Tonelli on Sep 18, 2014 8:37 am

Case Study: Apparel Network

Categories: B2B, Case Studies, Inbound Marketing · Tags: , ,

The Challenge: Based in Rome, Italy, Apparel Network, S.r.l. provides end-to-end services to companies seeking to off-shore their manufacturing operations, particularly to China. Within the country they’ve had considerable success working with some big name fashion brands, especially in the “street wear” sector. Due to an increasingly difficult Italian market brought on by years of economic crisis, the company was seeking to expand their operations to the United States. The world of Chinese manufacturing (and outsourcing in general) is vast and complex. Apparel Network simplifies the entire production process and manages everything for their clients, from finding the right factory to...




With So Many Changes to SEO, Where Should You Focus Your Efforts?

by Melissa Cahill on Sep 11, 2014 9:49 am

With So Many Changes to SEO, Where Should You Focus Your Efforts?

Categories: Blogging & Content Marketing, Mobile Marketing, Search Engine Optimization · Tags: , ,

We’re into our fourth year of business as Panoptic Online Marketing, and we’ve been witnessing and adapting to the evolution of online marketing and changes to SEO as it unfolds around us. From the very beginning, we’ve always stressed to our clients the need to produce and provide valuable, interesting, informative and/or entertaining content on their business websites as their first priority. Many prospective clients are confused when they first speak with us about their SEO needs. If they have any understanding about SEO at all, they generally think about the model that all SEO vendors have studied and routinely use. The process of “optimizing” a website involves conducting competitive...




Google’s New HTTPS Ranking Factor: Should You Make the Switch?

by Redge Estebat on Sep 4, 2014 9:38 am

Google’s New HTTPS Ranking Factor: Should You Make the Switch?

Categories: Search Engine Optimization · Tags: ,

It’s been a month since Google announced that it’ll be using HTTPS as a ranking factor to encourage site owners to keep their readers safe on the web by adding a layer of security to their websites. Although the boost delivered by the HTTPS ranking factor is lightweight compared to other ranking signals (such as providing your audience with  high-quality content), many website owners are worried that they might get pushed down the Google search results if they don’t make the switch. If you are considering moving your site to the HTTPS protocol, make sure that you do your research well and understand what it means. If you are not very familiar with HTTPS, here are some things you need to...




Web Designer vs. Web Developer: What’s the Difference?

by Panoptic Marketing Team on Aug 21, 2014 9:02 am

Web Designer vs. Web Developer: What’s the Difference?

Categories: Search Engine Optimization · Tags:

Whenever we take on a new client for a website project, one of the very first issues we tackle is the question of design. Many clients use the terms “web designer” and “web developer” interchangeably, not really understanding that there is a big difference in skills associated with each of these jobs.   A web designer concerns her/himself with the front-facing parts of your website: how does it look to your customers? A designer is a creative type who works with you to distill your company’s message or brand identity, translates that into a visual concept, and then uses tools (like Adobe’s Creative Suite) to bring the idea to life in the form of an attractive and graphically appealing...