Internal Linking for SEO: Why and How?

by Melissa Cahill on Oct 16, 2014 2:00 pm

Internal Linking for SEO: Why and How?

Categories: Inbound Marketing, Search Engine Optimization · Tags:

An internal linking strategy isn’t the first thing one thinks of when they think about SEO (if they think about it at all). But SEO is always evolving and as Google’s algorithm seems to be moving more and more toward semantic search, it’s not a bad idea to assess how you are using internal links on your website. Internal links are simply links from a page on your website that point to other pages on the same domain. For example, your menu is a set of internal links that appears on every page of your site, helping visitors navigate around the internal pages. The way you set up your menu helps define the hierarchy of your website, which in turn provides a clear path for search engines...




Case Study: Small Law Firms and Solo Law Practices

by Melissa Cahill on Oct 9, 2014 8:42 am

Case Study: Small Law Firms and Solo Law Practices

Categories: Blogging & Content Marketing, Case Studies, Email Marketing · Tags: ,

Client: Andrew Abramowitz, PLLC The Challenge: Our client, Andrew Abramowitz, is the founder of a small law practice in New York City. Needless to say, he’s got a lot of competition! New York is jam packed with lawyers — how do you distinguish yourself among so many other small business attorneys? Solo law practitioners and small law firms rarely have the internal resources to devote to marketing activities. For the most part, these attorneys have a standard brochure website comprised of attorney bios, practice area descriptions, and perhaps a list of books or articles published by the partners; static, uninteresting content that doesn’t give the reader much insight into...




Social Etiquette for Business Newbies

by Melissa Cahill on Sep 25, 2014 6:39 pm

Social Etiquette for Business Newbies

Categories: Social Media Marketing · Tags:

One of the things we typically see SMBs needing help with is navigating the dos and don’ts of social media for business. Almost without exception, our prospective clients have already dipped a toe into the social networks by the time they approach us. Not all clients are as proficient with the technical aspect of using social media – some may be daunted by a constantly changing Facebook interface, or confused by hashtags on Twitter and Instagram. Others have no problem tackling the mechanics, but may actually be driving people away from their brand by limiting their posts to self-promotional content. Once a prospect becomes a client and we start to work with them on their social media...




Case Study: Apparel Network

by Adriana Tonelli on Sep 18, 2014 8:37 am

Case Study: Apparel Network

Categories: B2B, Case Studies, Inbound Marketing · Tags: , ,

The Challenge: Based in Rome, Italy, Apparel Network, S.r.l. provides end-to-end services to companies seeking to off-shore their manufacturing operations, particularly to China. Within the country they’ve had considerable success working with some big name fashion brands, especially in the “street wear” sector. Due to an increasingly difficult Italian market brought on by years of economic crisis, the company was seeking to expand their operations to the United States. The world of Chinese manufacturing (and outsourcing in general) is vast and complex. Apparel Network simplifies the entire production process and manages everything for their clients, from finding the right factory to...




With So Many Changes to SEO, Where Should You Focus Your Efforts?

by Melissa Cahill on Sep 11, 2014 9:49 am

With So Many Changes to SEO, Where Should You Focus Your Efforts?

Categories: Blogging & Content Marketing, Mobile Marketing, Search Engine Optimization · Tags: , ,

We’re into our fourth year of business as Panoptic Online Marketing, and we’ve been witnessing and adapting to the evolution of online marketing and changes to SEO as it unfolds around us. From the very beginning, we’ve always stressed to our clients the need to produce and provide valuable, interesting, informative and/or entertaining content on their business websites as their first priority. Many prospective clients are confused when they first speak with us about their SEO needs. If they have any understanding about SEO at all, they generally think about the model that all SEO vendors have studied and routinely use. The process of “optimizing” a website involves conducting competitive...