Using Hashtag to Optimize Your Social Media Marketing Campaigns

by Redge Estebat on Feb 11, 2016 8:39 am

Using Hashtag to Optimize Your Social Media Marketing Campaigns

Categories: Local SEO, Search Engine Optimization, Social Media Marketing

When it comes to social media marketing, using hashtags is a must if you want to increase your chances of having your posts found outside your existing network to be seen by a wider audience. Introduced in Twitter in 2007 as a way of tagging and grouping tweets, the famous hash (pound) symbol has made its way into almost all major social media channels.  The word hashtag became so popular in 2009-2010 that it was even added to the Oxford Dictionary. Adding a hashtag or two in posts is easy – just add a “#” before a word or multiple words (no spaces) and it will turn into a hashtag.  But choosing the RIGHT hashtag to market your brand can be a little tricky.  Many small business owners and their webmasters and internal marketing teams are still confused by how to effectively use hashtags to market their brand, so...




Rethinking SEO Keyword Research

by Melissa Cahill on Feb 4, 2016 8:47 am

Rethinking SEO Keyword Research

Categories: Blogging & Content Marketing, Inbound Marketing, Search Engine Optimization

In recent months, we’ve been blogging about changes to the way Google’s search algorithms have impacted SEO.  The increase in voice searching and the move towards semantic search (which involves understanding context and user intent), demand that businesses and bloggers change the way they approach optimizing pages on their websites. Where SEO used to be largely about identifying exact-match keyword phrases and making sure they were used liberally throughout page titles, headings, and links, those tactics – like many other methods that have become outdated over the years – are no longer useful, and may even detract from the site’s rankings in Google search results. This doesn’t mean to say that you should forget about your keyword research, especially if you’ve invested time and energy trying to figure out which phrases to optimize around.  It only means that you need to be a little more sophisticated in the way...




Getting Serious about Schema Markup

by Melissa Cahill on Jan 21, 2016 8:32 pm

Getting Serious about Schema Markup

Categories: Local SEO, Search Engine Optimization · Tags: ,

It’s been eighteen months since I posted this article about Using Schema Microdata for Better SEO and while nothing has changed around what scheme markup is or how it can help boost your website traffic, the need to set your business apart from your ever-increasing online competition is more pressing than ever. To review briefly, schema microdata is a method of tagging pieces of content on your site to allow Google and Bing to understand what’s contained within the tag – is it a product? An event with a date, time, place or ticket price? Is it a store or restaurant name, address or telephone number? When you tag these content elements using schema markup you make it easier for the search engines to know what the webpage is about; in turn the search engines can display any “rich snippets” you have made available through the tags right on...




Micro Moments are a Big Thing!

by Adriana Tonelli on Jan 7, 2016 7:50 am

Micro Moments are a Big Thing!

Categories: Mobile Marketing

Just as the way people shop (from in-store to online) has changed drastically over the last few years, the time people allocate for product/project/service research has also been altered by available technologies. These days, people dedicate less time to researching things ahead of time and rely more on “pop-up” knowledge they can access through their hand held devices. Google has been sharing its latest insights into this new consumer behavior in a collection of articles and case studies around what they’ve termed Micro Moments. A Micro Moment describes one of those times when a consumer, faced with a query or a problem, reaches for her phone or other device to find a quick solution. Google has classified Micro Moments into four major groups: I want to know moments I want to go moments I want to do moments I want to buy moments Retiling the bathroom and trying to...




Thanks and Wishes for the New Year

by Melissa Cahill on Dec 22, 2015 9:00 am

Thanks and Wishes for the New Year

Categories: B2B

February 2016 will mark the five-year anniversary of Panoptic. Anyone that runs a small business will appreciate the tremendous effort involved in keeping things growing and moving in the right direction, and as a New York City-based online marketing agency we have the extra challenge of making sure our clients’ businesses are moving in the right direction, too — at least as it pertains to their online presence. The work we undertake is time-consuming and requires highly skilled people that are dedicated to this mission. As the owner of Panoptic, I want to close out the year by thanking the amazing people that make up our core team – and a few of the individuals we partner with regularly in the service of our clients. Regina E. has been a key player from Panoptic’s earliest days. She’s a gifted writer and researcher, can de-mystify social media metrics, and conjures...