Social Media Listening

by Adriana Tonelli on Feb 23, 2015 2:53 pm

Social Media Listening

Categories: Social Media Marketing · Tags: ,

You may have heard the phrase social media listening, and wondered: What is social media listening? The answer is fairly intuitive; social media listening is the process of discovering what is being said about a business, individual, product or brand on the Internet. This is particularly important when you want to engage and respond to those comments. But the phrase actually tells you what you need to know — it’s really more about listening. Understanding what people are saying about your company or your product is the key to unlocking more useful information you might imagine. Everything from your business’s marketing to customer service to product development stands to benefit from...




While You Were Away

by Adriana Tonelli on Jan 16, 2015 4:35 pm

While You Were Away

Categories: Mobile Marketing, Social Media Marketing · Tags:

Twitter is in the midst of implementing its while you were away feature which gives Twitter users a summary of Tweets since the last time they checked in. This feature works along the lines of Facebook’s algorithm, which summarizes the most popular posts in your news feed, and has drawn criticism from long-time Twitter users, who argue that the reason Twitter is so great is that it’s not like Facebook (embed tweet). Twitter users have complete control over their own timelines, which is one of the main reasons everyone loves the platform. We are on @twitter for a reason, simply because it’s not Facebook. Don’t change the timeline chronology. #whileyouwereaway #BeDifferent —...




Internal Linking for SEO: Why and How?

by Melissa Cahill on Oct 16, 2014 2:00 pm

Internal Linking for SEO: Why and How?

Categories: Inbound Marketing, Search Engine Optimization · Tags:

An internal linking strategy isn’t the first thing one thinks of when they think about SEO (if they think about it at all). But SEO is always evolving and as Google’s algorithm seems to be moving more and more toward semantic search, it’s not a bad idea to assess how you are using internal links on your website. Internal links are simply links from a page on your website that point to other pages on the same domain. For example, your menu is a set of internal links that appears on every page of your site, helping visitors navigate around the internal pages. The way you set up your menu helps define the hierarchy of your website, which in turn provides a clear path for search engines...




Case Study: Small Law Firms and Solo Law Practices

by Melissa Cahill on Oct 9, 2014 8:42 am

Case Study: Small Law Firms and Solo Law Practices

Categories: Blogging & Content Marketing, Case Studies, Email Marketing · Tags: ,

Client: Andrew Abramowitz, PLLC The Challenge: Our client, Andrew Abramowitz, is the founder of a small law practice in New York City. Needless to say, he’s got a lot of competition! New York is jam packed with lawyers — how do you distinguish yourself among so many other small business attorneys? Solo law practitioners and small law firms rarely have the internal resources to devote to marketing activities. For the most part, these attorneys have a standard brochure website comprised of attorney bios, practice area descriptions, and perhaps a list of books or articles published by the partners; static, uninteresting content that doesn’t give the reader much insight into...




Social Etiquette for Business Newbies

by Melissa Cahill on Sep 25, 2014 6:39 pm

Social Etiquette for Business Newbies

Categories: Social Media Marketing · Tags:

One of the things we typically see SMBs needing help with is navigating the dos and don’ts of social media for business. Almost without exception, our prospective clients have already dipped a toe into the social networks by the time they approach us. Not all clients are as proficient with the technical aspect of using social media – some may be daunted by a constantly changing Facebook interface, or confused by hashtags on Twitter and Instagram. Others have no problem tackling the mechanics, but may actually be driving people away from their brand by limiting their posts to self-promotional content. Once a prospect becomes a client and we start to work with them on their social media...