The number of people who use their mobile phone to access the internet is growing rapidly According to one study, there was a 102% growth in website traffic via mobile devices from Q4 2010 to Q4 2011. In the US, Comscore reported that the number of smartphone users are now close to 97.9 million and almost half of the respondents to their survey use their phone to browse the internet.
The numbers are undeniable, and if your website isn’t easily browsed on mobile devices, then you are definitely losing potential customers.
To see what your website looks like on a mobile device, visit GoMo, a creation of Mullen Advertising powered by Keynote Systems MITE product. The site lets you enter your website URL and displays what it looks like on a mobile device. Once your done, you’ll be taken to a page that gives you some information about your site’s speed, display of images and text size.
How important is to have a mobile-friendly website? Most experts say it’s now a must. Here is a chart that shows how businesses are benefiting from their mobile websites:
Click on the image to watch an interview with Dennis Mink of DudaMobile on the importance of mobile-friendly sites.
If you’re looking to develop a mobile version of your site, Panoptic can help. If you’re the do-it-yourself type, check out this article by SyreStudios: 10 tools you can use to create a mobile version of your website.